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They wanted to know how I succeeded in getting so much publicity, I said by having a small audience, I said if you have a big audience you have no publicity, this did seem to worry them and naturally it would worry them they wanted the publicity and the big audience, and really to have the biggest publicity you have to have a small one, yes all right the biggest publicity comes from the realest poetry and the realest poetry has a small audience not a big one, but it is really exciting and therefore it has the biggest publicity, all right that is it. ~ Ch. 4

Gertrude Stein#83

ArtAuthenticityAudienceSuccessPublicity

About this quote

What does it mean?
Stein argues that true significance comes from authenticity and a niche audience rather than mass appeal. She suggests that the most impactful work resonates deeply with a few, creating a different kind of public presence.
In plain terms
The best work reaches a small audience deeply instead of a big one shallowly.
What can you take from it?
Focus on authentic connection with a few rather than broad appeal.

Where it applies

  • marketing creative work
  • building a brand
  • leadership

Putting it to work

  • Prioritize core fans
  • Avoid mass dilution
  • Build niche communities

Questions to consider

  • Does popularity dilute quality?
  • Who is your true audience?

Another view

Small audiences may limit financial scale or cultural reach.

More from Gertrude Stein

  1. After all human beings have to live dogs too so as not to know that time is passing, that is the whole business of living to go on so they will not know that t…

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  2. What was the use of my having come from Oakland it was not natural to have come from there yes write about if I like or anything if I like but not there, there…

    Permalink to quote #84
  3. Alice Toklas' father had almost once had an oil well they dug and dug but naturally the oil did not gush, naturally not these things never do happen to any one…

    Permalink to quote #81

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