Will it play in Peoria?
About this quote
- What does it mean?
- This phrase questions whether a product or performance will succeed with mainstream audiences outside major cities.
- In plain terms
- Will this work for average people?
- What can you take from it?
- Test ideas with typical audiences before launch.
Where it applies
Putting it to work
Questions to consider
- How do you test market fit?
- Is broad appeal necessary for value?
Another view
It assumes broad appeal is the only metric of success.
More from Groucho Marx
Why should I care about posterity? What's posterity ever done for me?
Permalink to quote #109 Yesterday is dead, tomorrow hasn't arrived yet. I have just one day, and I'm going to be happy in it.
Permalink to quote #111 Whoever named it necking was a poor judge of anatomy.
Permalink to quote #108
Related quotes
My play was a complete success. The audience was a failure.
Ashleigh BrilliantAshleigh Brilliant quote #27 The public has been my friend. The public discovered Mickey Mouse before the critics and before the theatrical people. It was only after the public discovered …
Walt DisneyWalt Disney quote #152 The new phone book's here! The new phone book's here! This is the kind of spontaneous publicity I need. My name in print. That really makes somebody. Things ar…
Steve MartinSteve Martin quote #1