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About this quote

What does it mean?
Kissinger argues that bad news should be released immediately rather than delayed.
In plain terms
If news is going to come out, release it now.
What can you take from it?
Release bad news immediately instead of hiding it.

Where it applies

  • public relations
  • crisis management
  • governance

Putting it to work

  • press releases
  • information disclosure
  • trust building

Questions to consider

  • When is transparency dangerous?
  • Is immediate disclosure always better?

Another view

Sometimes delaying allows for better preparation or context.

More from Henry Kissinger

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  3. I can think of no faster way to unite the American people behind George W. Bush than a terrorist attack on an American target overseas. And I believe George W.…

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