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About this quote

What does it mean?
Repeated exposure to a stimulus without reinforcement leads to extinction of the response.
In plain terms
If you keep showing the trigger without the result, the reaction stops.
What can you take from it?
Consistency matters; without reinforcement, learned behaviors fade.

Where it applies

  • training sessions
  • habit formation
  • behavioral therapy

Putting it to work

  • track reinforcement
  • maintain consistency
  • monitor decay

Questions to consider

  • Which habits fade without reinforcement?
  • How do you sustain motivation?

Another view

Some responses may not fully extinguish and can return unexpectedly.

More from Ivan Pavlov

  1. Thus, the purposeful relationship of phenomena is based on the specificity of the stimuli, that correspond to similarly specific reactions.

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  2. While you are experimenting, do not remain content with the surface of things. Don't become a mere recorder of facts, but try to penetrate the mystery of their…

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  3. The physiologist who succeeds in penetrating deeper and deeper into the digestive canal becomes convinced that it consists of a number of chemical laboratories…

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