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About this quote

What does it mean?
Aim to be a top performer in your field or exit because mediocrity is not sustainable.
In plain terms
Be number one or two in your business or quit.
What can you take from it?
Mediocrity has no place in competitive markets.

Where it applies

  • market planning
  • career decisions
  • business strategy

Putting it to work

  • Evaluate market position
  • Set top tier goals

Questions to consider

  • Is your business positioned to lead?
  • When should you exit a market?

Another view

Some niches don't need to be number one to survive.

More from Jack Welch

  1. An overburdened, overstretched executive is the best executive, because he or she doesn't have the time to meddle, to deal in trivia, to bother people.

    Permalink to quote #17
  2. Change before you have to.

    Permalink to quote #19
  3. An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.

    Permalink to quote #16

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