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Watching the company, with six or seven senses not available to ordinary men, judging character, motive, and subconscious impulse, perceiving what each was thinking and even what each was going to say next, and compounding with telepathic instinct the argument or appeal best suited to the vanity, weakness, or self-interest of his immediate auditor.

John Maynard Keynes#33

InfluencePsychologyCommunicationHuman naturePersuasion

About this quote

What does it mean?
This describes a person with exceptional intuition who understands hidden motives and can tailor messages to an audience's specific needs.
In plain terms
Someone who can read people's minds and speak to their needs.
What can you take from it?
Understanding subconscious motives improves communication.

Where it applies

  • sales
  • leadership
  • negotiation

Putting it to work

  • study human behavior
  • tailor your message

Questions to consider

  • Can you read people's thoughts?
  • How do you persuade others?

Another view

It borders on describing mind reading which is not real.

More from John Maynard Keynes

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  3. I should have drunk more Champagne.

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