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While everyone is influenced and persuaded daily in various ways, vulnerability to influence fluctuates. The ability to fend off persuaders is reduced when one is exhausted, rushed, stressed, uncertain, lonely, indifferent, uninformed, aged, very young, unsophisticated, ill, brain- damaged, drugged, drunk, distracted, fatigued, frightened, or very dependent.

Margaret Singer#2

PsychologyMargaret singerVulnerabilityInfluencePersuasionStress

About this quote

What does it mean?
People are more easily influenced when they are tired, stressed, or vulnerable.
In plain terms
Stress makes you easier to persuade.
What can you take from it?
Protect yourself from influence when weak.

Where it applies

  • sales encounters
  • political campaigns
  • personal stress

Putting it to work

  • rest before decisions
  • learn persuasion tactics
  • set boundaries

Questions to consider

  • When are you most vulnerable?
  • How to protect your mind?

Another view

Some influence happens regardless of state.

More from Margaret Singer

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  2. An estimated 5,000 economic, political, and religious groups operate in the United States alone at any given time, with 2.5 million members. Over the last ten …

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  3. I started hearing from families who had missing members, many of them young kids on our campus, and they all would describe the same sorts of things. A sudden …

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