The owner approached my publicist about two years after the incident and thanked her. Said, 'It was so great for us that Johnny got arrested at our hotel and sent to jail. You can't imagine the business we got out of it.' (2003)
About this quote
- What does it mean?
- A business owner admits that a legal incident involving the speaker actually helped their profits.
- In plain terms
- Business benefited from a legal trouble story.
- What can you take from it?
- Controversy can sometimes drive business.
Where it applies
Putting it to work
Questions to consider
- Is bad publicity better than none?
- How does scandal affect brand value?
Another view
Publicity from trouble isn't always positive.
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