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About this quote

What does it mean?
The author finds it amusing that a shaving brand shares a name with a rifle brand used to kill his grandfather.
In plain terms
It is funny that the same name appears on a razor and a gun that killed his ancestor.
What can you take from it?
Names can link unrelated parts of life and history.

Where it applies

  • personal history
  • consumer choices
  • genealogy

Putting it to work

  • notice name coincidences
  • reflect on legacy

Questions to consider

  • What brands remind you of the past?
  • How do names shape identity?

Another view

Names are common and may not carry deep personal meaning.

More from Jorge Luis Borges

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  2. Of course, like all young men, I tried to be as unhappy as I could - a kind of Hamlet and Raskolnikov rolled into one.

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  3. The flattery of posterity is not worth much more than contemporary flattery, which is worth nothing.

    Permalink to quote #115

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