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About this quote

What does it mean?
Arguments may win a debate, but persuasion happens when people feel the idea is their own.
In plain terms
You persuade people when they think the idea is theirs.
What can you take from it?
Help others discover ideas themselves rather than forcing them.

Where it applies

  • negotiation
  • teaching
  • sales

Putting it to work

  • guide questions instead of lecturing
  • let others reach conclusions

Questions to consider

  • Do you force ideas or guide them?
  • How do you truly persuade someone?

Another view

Sometimes direct argument is necessary when facts are disputed.

More from Joseph Joubert

  1. We do not do well except when we know where the best is and when we are assured that we have touched it and hold its power within us.

    Permalink to quote #89
  2. We must respect the past, and mistrust the present, if we wish to provide for the safety of the future.

    Permalink to quote #91
  3. We are afraid of having and showing a small mind and we are not afraid of having and showing a small heart.

    Permalink to quote #88

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