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About this quote

What does it mean?
Whedon mocks vague creative pitches and highlights the avoidance of core storytelling concepts.
In plain terms
People make vague plans and avoid talking about the main idea.
What can you take from it?
Avoid vagueness when presenting creative ideas.

Where it applies

  • brainstorming
  • meeting discussions
  • pitch decks

Putting it to work

  • define core concept
  • avoid vague promises
  • be clear in planning

Questions to consider

  • What is your core concept?
  • How clear are your plans?

Another view

Some projects benefit from open-ended planning.

More from Joss Whedon

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  3. Quiet on the set... unless yer poultry.

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