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About this quote

What does it mean?
Competition is fought by lowering the price of goods.
In plain terms
Competition reduces commodity prices.
What can you take from it?
Price reductions are a key competitive tactic.

Where it applies

  • retail strategy
  • online marketplaces

Putting it to work

  • optimize cost structure
  • offer discounts

Questions to consider

  • When does price competition become harmful?
  • How can firms compete without solely lowering prices?

Another view

Price cuts can erode quality and profit margins.

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