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About this quote

What does it mean?
Defense is strong but reactive; switch to offense when you have the strength.
In plain terms
Defend only when weak; attack when strong.
What can you take from it?
Use defense as a temporary state, not a permanent strategy.

Where it applies

  • business competition
  • military campaigns
  • negotiations

Putting it to work

  • assess power balance
  • shift to offense when ready

Questions to consider

  • When should you stop defending?
  • How do you know you are strong enough to attack?

Another view

Sometimes remaining defensive is the best long-term strategy.

More from Karl von Clausewitz

  1. All war presupposes human weakness and seeks to exploit it.

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  2. Surprise becomes effective when we suddenly face the enemy at one point with far more troops than he expected. This type of numerical superiority is quite dist…

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  3. The state of crisis is the real war; the equilibrium is nothing but its reflex.

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