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About this quote

What does it mean?
The quote suggests that we shouldn't let the dominance of video media destroy the value of radio.
In plain terms
Don't let video kill radio.
What can you take from it?
Preserve diverse media forms.

Where it applies

  • media planning
  • content strategy

Putting it to work

  • support radio programming
  • balance media investments

Questions to consider

  • How can different media coexist?
  • What value does radio still offer?

Another view

It assumes a zero‑sum relationship between radio and video.

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