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'Strange business,' said Lasher. 'This crusading spirit of the managers and engineers, the idea of designing and manufacturing and distributing being sort of a holy war: all that folklore was cooked up by public relations and advertising men hired by managers and engineers to make big business popular in the old days, which it certainly wasn't in the beginning. Now, the engineers and managers believe with all their hearts the glorious things their forebears hired people to say about them. Yesterday's snow job becomes today's sermon.'

Kurt Vonnegut#23

CultureWorkBeliefBusinessMarketing

About this quote

What does it mean?
Business leaders believe their work is noble because marketing told them it was, turning past spin into current dogma.
In plain terms
Managers think their jobs are holy because ads said so.
What can you take from it?
Marketing can trick workers into believing hype.

Where it applies

  • workplace culture
  • business critique
  • leadership

Putting it to work

  • questioning corporate narrative
  • media literacy

Questions to consider

  • What beliefs do you hold about work?
  • Who tells your story?

Another view

It dismisses genuine professional pride.

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