A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.
About this quote
- What does it mean?
- Customers are the purpose of business; serving them is a privilege not a favor.
- In plain terms
- Customers run the business; you depend on them not vice versa.
- What can you take from it?
- Treat customers as the reason for your business.
Where it applies
Putting it to work
Questions to consider
- Who really runs the business?
- How do you show customer respect?
Another view
Businesses must also set boundaries to survive.
More from Mahatma Gandhi
A coward is incapable of exhibiting love; it is the prerogative of the brave.
Permalink to quote #130 A religion that takes no account of practical affairs and does not help to solve them is no religion.
Permalink to quote #132 A 'No' uttered from the deepest conviction is better than a 'Yes' merely uttered to please, or worse, to avoid trouble.
Permalink to quote #129
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