The customer is usually wrong; but statistics indicate that it doesn't pay to tell him so.
About this quote
- What does it mean?
- Customers are often wrong, but telling them that hurts business.
- In plain terms
- It's costly to admit a customer is wrong.
- What can you take from it?
- Handle complaints tactfully to preserve revenue.
Where it applies
Putting it to work
Questions to consider
- How much truth can be sacrificed for profit?
- When should a business correct a customer?
Another view
Ignoring genuine errors can damage reputation.
More from Aleister Crowley
Intolerance is evidence of impotence.
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