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About this quote

What does it mean?
She dismisses the 'Iron Lady' nickname, describing herself as a kind person known as Mrs. Thatcher.
In plain terms
She says people see her as kind, not tough like the nickname suggests.
What can you take from it?
She prefers a personal image over a tough public label.

Where it applies

  • media interviews
  • public speaking
  • memoirs

Putting it to work

  • reputation management
  • personal branding
  • speechwriting

Questions to consider

  • How do leaders manage public labels?
  • Is image more important than action?

Another view

It may mask strategic toughness with a softer persona.

More from Margaret Thatcher

  1. She behaves with all the sensitivity of a sex-starved boa constrictor.

    Permalink to quote #118
  2. Don't think of her as a politician. Think of her as a one-woman revolution - a hurricane in human form.

    Permalink to quote #120
  3. A pity she did not understand them!

    Permalink to quote #117

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