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About this quote

What does it mean?
Thatcher suggests a specific demographic of middle-class voters supports conservative policies.
In plain terms
Certain voters will choose the Conservative party.
What can you take from it?
Political support depends on demographic alignment.

Where it applies

  • campaign planning
  • voter analysis

Putting it to work

  • targeting voter groups
  • policy messaging

Questions to consider

  • How do demographics influence voting?
  • What defines a political stereotype?

Another view

The term Essex Man is a stereotype that may oversimplify voter motivations.

More from Margaret Thatcher

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  2. If my critics saw me walking over the Thames they would say it was because I couldn't swim.

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  3. Not that this appears to affect the intentions of the political-bureaucratic elite, which in Britain as elsewhere in Europe believes that it has an overriding …

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