Quote #22
New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers. (p.47)
More from Marshall McLuhan
- By involving all men in all men, by the electric extension of their own nervous systems, the new technology turns the figure of the primiti…
- Marx shared with economists then and since the inability to make his concepts include innovational processes. It is one thing to spot a new…
- Hypnotized by their rear-view mirrors, philosophers and scientists alike tried to focus the figure of man in the old ground of nineteenth-c…
- Environments work us over and remake us. It is man who is the content of and the message of the media, which are extensions of himself. Ele…
- In this book we turn to the study of new patterns of energy arising from man's physical and psychic artifacts and social organizations. The…
- Only puny secrets need protection. Big discoveries are protected by public incredulity. (p.92)
- Disarmament is illogical and futile, unless one is prepared to regard the available means of production and social organization as affordin…
- Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly. (p.109)