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About this quote

What does it mean?
Marx missed how new products create invisible environments that reshape society, beyond just spotting the product itself.
In plain terms
We need to see the hidden social effects of new inventions.
What can you take from it?
Look beyond the gadget to the surrounding social changes.

Where it applies

  • business strategy
  • policy analysis
  • academic research

Putting it to work

  • map ecosystem effects
  • study indirect consequences

Questions to consider

  • What hidden environments does a new tech generate?
  • How can we measure indirect social impacts?

Another view

Such analysis can be complex and speculative.

More from Marshall McLuhan

  1. New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers. (p.47)

    Permalink to quote #22
  2. Environments work us over and remake us. It is man who is the content of and the message of the media, which are extensions of himself. Electronic man must kno…

    Permalink to quote #24
  3. By involving all men in all men, by the electric extension of their own nervous systems, the new technology turns the figure of the primitive society into a un…

    Permalink to quote #21

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