Environments work us over and remake us. It is man who is the content of and the message of the media, which are extensions of himself. Electronic man must know the effects of the world he has made above all things. (p.90)
About this quote
- What does it mean?
- Media reshape us; we are both the content and the message, so we must understand the effects of the world we create.
- In plain terms
- We become the medium and must study its impact.
- What can you take from it?
- Stay aware of how your media creations affect you and others.
Where it applies
Putting it to work
Questions to consider
- How does the media you consume shape your identity?
- What steps can you take to evaluate media impact?
Another view
Self‑awareness may be limited by bias and echo chambers.
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