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About this quote

What does it mean?
Mysteries sell on promise but succeed on delivering a satisfying conclusion.
In plain terms
People read mysteries for the end, so the last page matters most.
What can you take from it?
A strong ending ensures future sales.

Where it applies

  • book marketing
  • story planning
  • publishing

Putting it to work

  • structuring plots
  • writing marketing copy
  • reader retention

Questions to consider

  • What keeps readers buying?
  • Is the ending more important?

Another view

Some readers enjoy the journey over the destination in mysteries.

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