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About this quote

What does it mean?
Fear can be used as a weapon to disrupt enemy coordination in battle.
In plain terms
Scare the enemy to make them move poorly.
What can you take from it?
Use fear to disrupt your opponent's rhythm.

Where it applies

  • bargaining
  • marketing
  • management

Putting it to work

  • create uncertainty
  • disrupt rhythm

Questions to consider

  • How do you handle fear?
  • How do you use it?

Another view

Fear tactics can backfire if discovered or escalate conflict.

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