Madison Avenue is afraid of the dark.
About this quote
- What does it mean?
- Advertising and media industries fear the unknown or uncontrolled aspects of human nature.
- In plain terms
- Marketing fears things it cannot control or understand.
- What can you take from it?
- Industries often fear what lies outside their influence.
Where it applies
Putting it to work
Questions to consider
- What does the industry fear most?
- Why does control matter to advertisers?
Another view
Fear can also be a protective caution.
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