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About this quote

What does it mean?
A less polished song succeeded because it was novel, showing public preference for the different.
In plain terms
Nature Boy succeeded because it was different, not necessarily better.
What can you take from it?
Novelty often drives popularity more than quality.

Where it applies

  • product launch
  • creative decisions
  • marketing

Putting it to work

  • test for novelty
  • value differentiation

Questions to consider

  • Do you prefer novelty or quality?
  • What makes something popular?

Another view

Quality still matters for long-term success.

More from Nat (King) Cole

  1. I guess I just get to the heart of people's feelings, that's all.

    Permalink to quote #8
  2. You can't cling to the past. Too many different things are coming into the world.

    Permalink to quote #10
  3. Critics don't buy records. They get 'em free.

    Permalink to quote #7

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