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About this quote

What does it mean?
Most people judge by appearances, not reality, and dare not oppose the majority view. Perception often overrides truth.
In plain terms
People judge what they see, not what is true, and won't challenge the crowd.
What can you take from it?
Manage your appearance to control how others perceive you.

Where it applies

  • public relations
  • leadership
  • social interaction

Putting it to work

  • project strength
  • manage image

Questions to consider

  • Does image matter more than substance?
  • How do you control perception?

Another view

Truth often eventually overrides appearance.

More from Niccolo Machiavelli

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