Oprah is different. Oprah has an army out there that really listens. She's one of the great marketing machines in history.
About this quote
- What does it mean?
- Oprah's influence stems from her loyal audience and marketing power.
- In plain terms
- Oprah has a big loyal following and is great at marketing.
- What can you take from it?
- Audience loyalty drives media success.
Where it applies
Putting it to work
Questions to consider
- What makes an audience loyal?
- How is influence built?
Another view
Marketing power alone does not guarantee long term influence.
More from Oprah Winfrey
She actually is somebody who has the ability to move mountains and change minds.
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