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About this quote

What does it mean?
Companies focused on building products often lose their focus and fail when they shift to consulting.
In plain terms
Product companies usually fail if they start doing consulting work instead.
What can you take from it?
Stick to products if you want to scale; consulting can kill momentum.

Where it applies

  • startup growth
  • pivoting
  • revenue strategy

Putting it to work

  • limit service work
  • prioritize product roadmap

Questions to consider

  • When is consulting a trap?
  • How do you stay focused?

Another view

Consulting can fund a product early on if managed carefully.

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