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About this quote

What does it mean?
Hollywood emphasizes technical craftsmanship, but this skill often has little to do with artistic expression or commercial success.
In plain terms
Technical skill in movies does not guarantee art or sales.
What can you take from it?
Craftsmanship alone does not make art or money.

Where it applies

  • evaluating films
  • studying film industry
  • marketing movies

Putting it to work

  • separate craft from art
  • critique marketing claims
  • focus on expression

Questions to consider

  • Does technique equal art?
  • What drives box office?

Another view

High craftsmanship can still contribute to a film's overall quality.

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