TV executives think that the programs with the highest ratings are what TV viewers want, rather than what they settle for.
About this quote
- What does it mean?
- TV executives mistake high ratings for genuine audience desire, ignoring that viewers often settle for what is available.
- In plain terms
- Executives confuse high ratings with what people actually want instead of what they accept.
- What can you take from it?
- Ratings show what people settle for, not what they want.
Where it applies
Putting it to work
Questions to consider
- How do we know what people really want?
- Do ratings reflect truth or limitation?
Another view
Sometimes high ratings genuinely reflect what people want to watch.
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