Do not be deluded into believing that the titular heads of the networks control what appears on their networks. They all have better taste. All are responsible to stockholders, and in my experience all are honorable men. But they must schedule what they can sell in the public market.

I am frightened by the imbalance, the constant striving to reach the largest possible audience for everything; by the absence of a sustained study of the state…

The sponsor of an hour's television program is not buying merely the six minutes devoted to commercial message. He is determining, within broad limits, the sum…

I have said, and I believe, that potentially we have in this country a free enterprise system of radio and television which is superior to any other. But to ac…

TV executives think that the programs with the highest ratings are what TV viewers want, rather than what they settle for.

Do you know, Considering the market, there are more Poems produced than any other thing? No wonder poets sometimes have to seem So much more businesslike than …

I believe in the future of television! I wish to be ready to go up right along with it. Therefore I'm planning to get in on the ground floor. In fact I've alre…