There is a big, exciting period ahead of us, and I say it's television. Television is an open sesame to many things. I don't have to worry about going out and selling the theater man. I mean, I go right to the audience. I have a chance by getting there twenty-six times every year. I have a chance to have a pretty good batting average and not have to get in a rut.
About this quote
- What does it mean?
- Television is identified as a major future opportunity for direct audience access and reach.
- In plain terms
- TV is the future way to reach people directly at home.
- What can you take from it?
- Adopt new media channels to connect directly with audiences.
Where it applies
Putting it to work
Questions to consider
- How will you reach your audience next?
- Is television still king?
Another view
Technology shifts may render specific platforms less relevant quickly.
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