My guess is that mainstream channels will play a leading role for another decade, and probably far longer. Some content may be fragmented into itsy-bitsy bites delivered via mobiles, but programmes as we know them will remain central.
About this quote
- What does it mean?
- Mainstream TV will stay dominant for at least another decade, though content may become bite‑sized for mobile devices.
- In plain terms
- TV remains central, even as some shows get broken into short clips.
- What can you take from it?
- Plan long‑term strategies around TV while adapting to mobile formats.
Where it applies
Putting it to work
Questions to consider
- Will new platforms eventually overtake TV?
Another view
Predicting media trends can be uncertain.
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