C4's prime marketing concept is the appeal to a 16-34 audience. This has some strange consequences-a series explaining Islam, for example, is entrusted to Peaches Geldof. There's an obsession with adolescent transgression and sex. Gordon Ramsay is hired to make a series called The F Word; Designer Vaginas is followed by The World's Biggest Penis. Earlier this autumn, unless I dreamed it, we were subject to a 'wank week.'
About this quote
- What does it mean?
- Channel 4 targets 16‑34‑year‑olds, leading to controversial programming like sex‑focused shows and odd celebrity hosts.
- In plain terms
- C4’s youth focus results in edgy, sometimes bizarre content.
- What can you take from it?
- Expect provocative shows when a channel aims at young adults.
Where it applies
Putting it to work
Questions to consider
- How far should a network go to attract a specific age group?
Another view
Such content can alienate broader audiences.
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