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About this quote

What does it mean?
Corporations today act as wealthy patrons driving construction out of pride.
In plain terms
Corporations build now because they are wealthy and take pride in it.
What can you take from it?
Recognize corporations as modern patrons of construction.

Where it applies

  • business development
  • real estate
  • urban construction

Putting it to work

  • engage corporate sponsors
  • leverage private capital
  • advocate for public good

Questions to consider

  • Who funds our built environment?
  • Should public good guide corporate building?

Another view

Corporate motives may prioritize profit over public aesthetic value.

More from Philip Johnson

  1. Architecture is basically the design of interiors, the art of organizing interior space.

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  2. I am a whore and I am paid very well for high-rise buildings.

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  3. Architecture is the art of how to waste space.

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