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About this quote

What does it mean?
Flattery should target the insecurities or strengths of people.
In plain terms
Compliment people on what they value or lack.
What can you take from it?
Tailor compliments to the person.

Where it applies

  • romance
  • negotiation
  • socializing

Putting it to work

  • listen to insecurities
  • find unique strengths

Questions to consider

  • What do people value most?

Another view

Sincere praise is better than calculated flattery.

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