Build a better mousetrap, and the world will beat a path to your door.
About this quote
- What does it mean?
- If you create a superior solution to a common problem, people will naturally seek it out.
- In plain terms
- Better products attract customers on their own.
- What can you take from it?
- Focus on quality and innovation to gain success.
Where it applies
Putting it to work
Questions to consider
- What problem are you solving?
- Is your solution truly better?
Another view
Good products still need marketing to reach the right audience.
More from Ralph Waldo Emerson
As soon as there is life there is danger.
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