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About this quote

What does it mean?
Honda claims racing improves the quality of vehicles or breeds.
In plain terms
Competing makes products better.
What can you take from it?
Competition drives improvement in quality.

Where it applies

  • developing products
  • competitive markets
  • testing limits

Putting it to work

  • use competition for improvement
  • test products rigorously
  • innovate under pressure

Questions to consider

  • Does competition always improve quality?
  • How do tests drive innovation?

Another view

Racing may not always translate directly to consumer product quality.

More from Soichiro Honda

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  2. What we learn through failure becomes a precious part of us, strengthening us in everything we do. So let the tough things make you tougher.

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