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About this quote

What does it mean?
Cultural shifts change what is valued and what disappears entirely.
In plain terms
Changes in culture make small things big and big things small.
What can you take from it?
Cultural values are always shifting.

Where it applies

  • cultural analysis
  • trend observation
  • historical reflection

Putting it to work

  • track cultural shifts
  • adapt to new values
  • reassess what matters

Questions to consider

  • What is small now that was once great?
  • What will disappear in ten years?

Another view

Some things remain great regardless of cultural climate.

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