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About this quote

What does it mean?
An airline should reflect the values or identity of its owners.
In plain terms
Companies should look like their leaders.
What can you take from it?
Business identity should match ownership values.

Where it applies

  • branding
  • company culture

Putting it to work

  • align brand with values
  • define leadership image

Questions to consider

  • Does your brand reflect its owners?

Another view

Ownership might not always reflect public-facing identity.

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