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About this quote

What does it mean?
Replace the adverb 'very' with 'damn' to avoid over‑emphasis; the editor will remove it and the prose will be balanced.
In plain terms
Swap 'very' for 'damn' and let the editor cut it for clearer writing.
What can you take from it?
Use stronger language sparingly and rely on editing for balance.

Where it applies

  • drafting essays
  • blogging

Putting it to work

  • write drafts with bold words
  • let editors trim excess

Questions to consider

  • Does removing filler improve clarity?
  • When is strong language appropriate?

Another view

The advice assumes an editor will always remove the word, which may not happen.

More from Samuel Langhorne Clemens

  1. Sometimes I wonder whether the world is being run by smart people who are putting us on, or by imbeciles who really mean it.

    Permalink to quote #183
  2. I admire the serene assurance of those who have religious faith. It is wonderful to observe the calm confidence of a Christian with four aces.

    Permalink to quote #185
  3. Only presidents, editors and people with tapeworms have the right to use the editorial 'we'.

    Permalink to quote #182

Related quotes

  1. Substitute 'damn' every time you're inclined to write 'very'; your editor will delete it and the writing will be just as it should be.

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  2. If it sounds like writing, I rewrite it.

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  3. Je n'ai fait celle-ci plus longue que parce que je n'ai pas eu le loisir de la faire plus courte.

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