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About this quote

What does it mean?
Promising not to do something often makes the desire to do it stronger.
In plain terms
Saying you won’t do something can make you want it more.
What can you take from it?
Be aware that denial can increase temptation.

Where it applies

  • trying to quit a habit
  • setting restrictions

Putting it to work

  • avoid absolute bans
  • use gradual reduction

Questions to consider

  • Why does forbidding something make it more appealing?
  • When can a promise help rather than hinder?

Another view

Not all prohibitions have this effect; some people comply without increased desire.

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