If Honda does not race there is no Honda.'
About this quote
- What does it mean?
- Honda's identity and purpose are tied to its participation in racing.
- In plain terms
- Racing is essential to who Honda is.
- What can you take from it?
- Core activities define a company's existence.
Where it applies
Putting it to work
Questions to consider
- What defines your organization's core identity?
- Is competition necessary for innovation?
Another view
A company can survive or evolve beyond its original competitive focus.
More from Soichiro Honda
After materials are carried into the factory, nothing but products should be carried out from it.
Permalink to quote #9 Since I was a small child, one of my dreams has been to compete in motor vehicle races all over the world with a vehicle of my own making, and to win.
Permalink to quote #11 Enjoying your work is essential. If your work becomes an expression of your own ideas, you will surely enjoy it.
Permalink to quote #8
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