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About this quote

What does it mean?
Lee once planned to write a serious novel under a pseudonym rather than his real name.
In plain terms
He wanted to hide his real name for serious work.
What can you take from it?
Separate brands for different genres.

Where it applies

  • launching a new genre
  • protecting reputation

Putting it to work

  • choosing a pen name
  • segmenting portfolios

Questions to consider

  • What do you want your name to signal?
  • When would you write anonymously?

Another view

Names rarely stay separated forever.

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