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About this quote

What does it mean?
Lee notes that matching initials in character names aids memory for readers and creators.
In plain terms
Same-letter names help you remember characters.
What can you take from it?
Use naming patterns to aid recall.

Where it applies

  • creating fictional characters
  • building product names

Putting it to work

  • using alliteration intentionally
  • simplifying identifiers

Questions to consider

  • How do you make names stick?
  • What patterns help your audience?

Another view

It can limit creativity or feel gimmicky.

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