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About this quote

What does it mean?
The wrestling world is unpredictable and full of surprises.
In plain terms
You never know what will occur during a show.
What can you take from it?
Expect the unexpected in entertainment sports.

Where it applies

  • watching a wrestling match
  • promoting an event
  • marketing a show

Putting it to work

  • building hype
  • signaling variety
  • setting expectations

Questions to consider

  • What surprises did you expect?
  • Is anything truly unpredictable?

Another view

It often masks scripted outcomes as genuine chance.

More from Vince McMahon

  1. '...And tonight, for one night only, the home of the World Wrestling Federation' (when introducing Pay-Per-View event)

    Permalink to quote #2

  2. 'Only in the WWF you can see this!'

    Permalink to quote #4

  3. 'Welcome everyone to Monday Night RAW!'

    Permalink to quote #1

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