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About this quote

What does it mean?
Vince McMahon declares a wrestler's persona name.
In plain terms
He introduces a wrestler as The Genetic Jackhammer.
What can you take from it?
Nicknames create memorable identities.

Where it applies

  • sports
  • performance
  • character design

Putting it to work

  • branding
  • character creation
  • marketing

Questions to consider

  • How do you create a persona?
  • What makes a name stick?

Another view

Generic names may lack originality.

More from Vince McMahon

  1. 'What about the money?'

    Permalink to quote #55

  2. 'Who the hell do you think you are?'

    Permalink to quote #57

  3. 'Life sucks, and then you die!'

    Permalink to quote #54

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