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About this quote

What does it mean?
Vince McMahon explains he faked his death to gauge fan loyalty.
In plain terms
He wanted to see if people cared about him.
What can you take from it?
Stunts can test audience engagement.

Where it applies

  • entertainment
  • marketing
  • public relations

Putting it to work

  • planning stunts
  • branding
  • fan engagement

Questions to consider

  • How do you measure loyalty?
  • Is manipulation okay in entertainment?

Another view

Deception risks damaging trust.

More from Vince McMahon

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  2. 'I gotta find away to get my family back.'

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  3. 'If you can win tonight, then maybe you can get a shot at the WWE Championship. And when you're done with that, maybe you can go for the big one. Peace out, my…

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