Skip to content
quotesby

About this quote

What does it mean?
Consumer behavior is driven by positive emotional states.
In plain terms
People buy when they feel happy.
What can you take from it?
Create positive emotions to drive sales.

Where it applies

  • retail
  • advertising

Putting it to work

  • improve customer experience
  • build brand loyalty

Questions to consider

  • How does your mood affect spending?
  • Can you buy happiness?

Another view

Necessity often drives spending regardless of mood.

More from Walt Disney

  1. People look at you and me to see what they are supposed to be. And, if we don't disappoint them, maybe, just maybe, they won't disappoint us.

    Permalink to quote #136
  2. People still think of me as a cartoonist, but the only thing I lift a pen or pencil for these days is to sign a contract, a check, or an autograph.

    Permalink to quote #138
  3. People are always analyzing our approach to entertainment. Some reporters have called it the 'Special Secret' of Disney entertainment. Well, we like a little m…

    Permalink to quote #135

Related quotes

  1. '... there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.'

    David OgilvyDavid Ogilvy quote #2
  2. The key to making money in stocks is not to get scared out of them.

    Peter LynchPeter Lynch quote #3
  3. 'Everybody gets a tag. If you listen to a Velvet Underground record, you don't think, 'Godfathers of Punk.' You just think, 'This sounds great.' The tags are t…

    Elliott SmithElliott Smith quote #3